Classic puns, favourite songs and some stunning artwork were on show at rock ‘n’ roll-themed Malthouse West Coast IPA Challenge in Wellington in late July.
And it turned out the best pun (IMHO) was also the best beer (in the qualified opinion of the judges): That Eddy’s Drop.
For a full list of the entrants and their various inspirations check out:
But on to the nitty gritty (dirt band):
First place: Eddyline That Eddy’s Drop 6.2%
Eddyline chose the 2005 “Based on a True Story” by Fat Freddy’s Drop as their inspiration for the beer, which uses seven hops in homage to the seven-piece band. Head brewer Allan Wood says: “I’ve been a massive fan of Fat Freddy’s Drop since they released Based On A True Story in 2005. A super fun album that never fails to lift my spirits. I have the fondest memories of driving to Bethells Beach in my beat up Hillman Hunter, sweating on vinyl seats and listening to Wandering Eye. It seemed a natural choice as inspiration for our West Coast IPA Challenge beer.”
The win could not come at a better time for Eddyline, on the back of their success at the Brewers Guild Awards (gold medal for Happy Camper APA), they are also investing heavily into other brewery projects including building a world-class tasting room, becoming sustainable and carbon neutral with a CO2 recapture system; first for a NZ craft brewery, and 60kW of solar. They recently have been going through a brand refresh as well for their packaged products.
Eddyline co-owner Mic (drop) Heynekamp says: “Although we love our beers we never imagined we would have a shot at being the best! The previous winners are all highly respected breweries and to be in their ranks is an amazing feeling! It’s a great club to be a part of.”
Second place: Baylands The West Coast Electric 6.7%
A tribute to Wellington electronica pioneers The Body Electric from last year’s winners.
Third place: Brave Brewing Out Come the WCIPA’S 7.2%
Brave Brewing say that Rancid’s …And Out Come The Wolves is the most played album in their brewery and that there is nothing more West Coast than 90s-era Bay area punk rock.
People’s Choice: Liberty Brewing Firestarter 7.0%
Firestarter is the most critically successful release by British band The Prodigy. And the hand-held flame suits Liberty’s brand look.
