Rhyme X Reason

Wanaka’s Rhyme x Reason is the brainchild of Jess Wolfgang and Simon Ross. Jess is a brewer, Simon an engineer — and the result is a small team brewing, packaging and distributing craft beers across New Zealand from our in-house production facility.

Simon designed and self-built our packaging lines, so it’s pretty hands-on! The whole team helps to brew and pitch recipe ideas, and we’ve had some fantastic creations and collaborations from our bartenders, friends and neighbours over the years. We’re lucky to draw inspiration from the environment around us, as beautiful Wānaka is a gold mine of all the good stuff.

Brewing beer in Wanaka: Simon, Jess, Kate, Alex, Cal, Ben, Jessy, Jeff, Tom, Jayson, Jake and another occasional wacky beetle or two.

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